My name is Dan and I'm a graphic designer based in Edinburgh.
This is a collection of my personal and professional projects.
If you would like to work with me please feel free to holla!
Mx was a joint submission between myself a fellow designer for D&AD '16. The client was Design Bridge and the brief was to brand and package a range of cosmetics products for the post-demographic generation between the ages 18 and 24. The product was to reflect the values of a gender inclusive society whilst being conscious of environmental concerns.
We began by pinpointing the primary issue underlying the beauty and cosmetics industry. Namely that the industry forces beauty standards upon consumers and encourages conformity. This is especially evident where female beauty products are concerned.
nom is a fictional bakery/vending business created for a self initiated branding project. The word play (nom meaning "name" in french and a small bite of something) and the visual play of the mark and the automated nature of the vending experience are what drove me to make it a fully fledged identity.
Nom Is the perfect experience for those partial to petite pastries. The concept combines the convenience and variety of rotation dining - made famous by ‘Yo Sushi!’ - with freshly baked fun-sized french pastries in a contemporary patisserie setting.
I animated this ident to further illustrate and bring life to the concept by incorporating movement into the brand logo.
GET LOST is a campaign for Bermuda tourism aimed at offering Bermuda as an all year round travel destination. The brief was to take an existing Bermuda activity calendar and adapt it for web. I felt there was potential for a well rounded campaign to reach a wider audience and really drive traffic to the Bermuda website.
The GETLOST brand was devised as a tongue-in-cheek call to action, aimed at disrupting the monotony of daily life and inviting people to lose themselves in the beauty of Bermuda at times when they are most likely to be in need of a holiday.
The user journey is split into 3 sections with the final destination being the gotobermuda.co.uk website.
The primary guerrilla campaign targets outdoor spaces and makes use of directional audio to draw the user into an auditory odyssey and transport them to another realm of sound.
The link to the GETLOST website connects them to a 360 interactive video which synchronises with the audio to complete the experience.
In conjunction with this, a googlemaps takeover directs users to a location in their city where they are invited to explore in street view.
Upon finding a GETLOST zone in street view they are transported to a seemingly random location in Bermuda where they are allowed to explore the environment.
After a brief calibration the user is presented immersed in an interactive 360 degree experience which blends rich imagery with embedded content to create a seamless experience and showcase the kinds of activities the user could be partaking in.
Upon completion of the video experience the user is given the option of viewing more on the minisite.
The minisite provides alternate videos for the user to view at their leisure, while offering the option to proceed to the main site.
Wave is a piece of wearable tech I designed in response to growing numbers of alzheimer's cases and shifting age demographics. The project is my most extensive, spanning product design, packaging, web and campaign work.
Codeclan 1st Anniversary Animation
This is a short animation I created for Codeclan - a digital skills academy based in Edinburgh - to be shown at their 1st anniversary event. I was commissioned to create the concept for, storyboard and script the animation. At which point I hashed out a look and feel for the assets and transitions, before sourcing music to time the animation to. Finally I created all assets and animated in sections which I spliced together to give the final effect.
Promotional video for Codeclan, Edinburgh
2020 is a branding and digital user interface project which I worked on for the 2015 ISTD awards. The brief was to choose a milestone, or series of milestones and create a single-page website to celebrate it and the impact its had on the world since. While deciding what milestone to choose, it occurred to me that milestones can come in all shapes and sizes and don't need to be known to others in order to have an impact. Using this line of thought, I decided to look to the future and use a humanist approach to the website.
Wizard is a fictional toy distribution company for lovers of traditional and vintage toys. The brand is devised as a purely digital company, specialising in "designer" pieces for the child in all of us. Who says growing old means growing up?
The Clean Hub
The Clean Hub Explainer Video
This is an explainer video I recently completed for The Clean Hub, a community of clean beauty enthusiasts that seek to educate the beauty world of known toxins and empower unique indie start-ups. I began working with the founder to establish a colour palette and illustration style, and later helped shape the script while drafting a storyboard to establish pacing and direction. The animation portion of the project took 3 weeks in total.